The Pearl-Qatar (TPQ), Doha’s five-star luxury development, hosted for the second year, American Express’s 2011 Quit Smoking walk-a-thon last Thursday December 22nd , as part of its commitment to promoting healthy lifestyles in Qatar.

The walk-a-thon route took place around the scenic Island and aimed at educating the public about the long-term dangers of smoking. Located on the boardwalk, the special event was carried on between 4pm to 6pm.

Visitors to TPQ were able to test their lung capacity and see how smoking can affect the body.

They were also given information about the effects of smoking and ways to access support for quitting the habit as part of American Express’s corporate social responsibility (CSR) program.

A spokesperson for United Development Company (UDC), master developer of TPQ, said their support for the Quit Smoking initiative is part of the company’s commitment to CSR and giving back to the community.

“UDC is committed to supporting and encouraging initiatives and programs that promote a healthy lifestyle for all in Qatar,” the spokesman said. “This event is also an opportunity to take advantage of the wonderful and active environment that is available at The Pearl-Qatar.”

A healthy and active population is one of the key objectives of Qatar's National Vision 2030 and holding an event of this kind is a visible way for UDC to show its commitment to achieving this goal.