Ownership:
  - United Development Company (100%)
Incorporation date: 2008
Sector: Real Estate Development

The name Medina Centrale aptly describes the central location of this vibrant district in The Pearl-Qatar, nestled between the residential, shopping and dining district of Porto Arabia and the relaxed, family oriented beachfront of Viva Bahriya. Medina Centrale  has been conceived from the outset as the heart of The Pearl-Qatar.  It embraces the causally debonair elegance of a luxurious European lifestyle destination, blending the vital energy of modern-day Qatar with Mediterranean-influenced architectural styling.

The entire Medina Centrale District is being developed as a single, mixed-use property development.  It will comprise:

• 545 residential apartments;
• 600,000 square feet of retail space;
• 3,400 car parking spaces

The Medina Centrale Company will retain ownership of the development as an investment aimed at deriving rental income from the various components of the property.

Key advantages

Medina Centrale residents will benefit from the generous green spaces and plazas, water features, on-street parking and the convenience of having a full array of retail facilities in open air promenades  as well as acclimatized indoor shopping at their doorstep. The district’s Central Piazza boasts a centralized gathering place, an amenity well-suited to host public activities and community events.

The diverse retail services will draw customers from a much wider catchment area and offers:

• Spinneys: The only full time supermarket in The Pearl-Qatar;
• 1900-seat cinema complex;
• Doha’s second Qatar Distribution Company (QDC) store;
• More than 100 quality retail units;
• 30 to 40 restaurants and cafes from around the world;
   

Retailer interest in Medina Centrale is very strong.  This is due to the strength of the proposed retail mix, the design which is aimed at customer convenience and its central location.

The high demand to lease residential property in Medina Centrale is driven by the attractiveness of living in a central community characterized by low-rise buildings, abundant green space, and the interesting variety of retail shops.

Achievements in 2010 and plans for 2011

• 40% completion of built-up area of residential apartments;
• Completion of core and shell works for retail shops in all parts of Medina Centrale
• Near completion of car parking areas.

The following are expected to be completed in 2011:

• Built-up areas of residential apartments;
• Conservatory Mall;
• Landscaping and water feature installation;

First residents are expected to move in by mid 2011, followed by the opening of the first retailer—Spinneys Supermarket—shortly thereafter.

The Abraj Quartier Company will develop the mixed use district, capitalizing on the substantial value resulting from its location immediately adjacent to the entrance of The Pearl-Qatar from the mainland. Upon completion this district will comprise two 40 storey office towers, five 36 storey residential towers, and 187 townhouses.