Ownership:
  - United Development Company (100%)
Incorporation date: 2008
Sector: Media and Communications

SCOOP is a media and communications company of United Development Company, that manages the vast potential of media and advertising space at The Pearl-Qatar. The Company develops first-class commercial (indoor, and outdoor) visual media (including digital) designed to attract public attention, brand awareness and investment opportunities at The Pearl-Qatar.

Customers and markets

Upon establishment, SCOOP moved quickly to seize a considerable market share by attracting prominent customers from diverse industries. These included ExxonMobil, Vodafone, Doha Tribeca Film Festival, Barwa Bank, Mercedes-Benz, Qatar Football Association, and others.

SCOOP’s strategic market focus extends beyond media and visual communications opportunities on the Island. Its long-term plans call for developing agency capabilities and supplying advertising platforms for businesses and corporations in Qatar as well as other countries in the region.

Achievements in 2010 and future plans

SCOOP’s achievements in 2010 included:

• Awarding of the Outdoor and Street Furniture Media Project to a world-class media manufacturer;
• Consulting and managing the implementation of Ronautica Middle East’s Porto Arabia Marina’s Way-Finding Project;
• Establishing a growing media presence on the Island;
• Attracting a growing interest by corporations in Qatar to sign up with SCOOP for advertising space at The Pearl-Qatar.

While SCOOP continues to expand, it remains focused on its original long-term goal of operating as a full-fledged regional media, events and advertising agency.

For more information about Scoop, please visit www.scoop-me.com