UDC GOLFING COMMITMENT TEES OFF AT AN INTERNATIONAL OPEN TOURNAMENT IN GERMANY 

The Pearl-Qatar showcased at BMW International Open Golf Tournament

Munich, Germany: As part of an ambitious program of using golf to broadcast Qatar’s message to a global audience, United Development Company (UDC) teed off its commitment with a major exhibition stand at the $2.7 million BMW International Open Golf Tournament in Munich. 

UDC – the mastermind behind fast-moving developments such as The Pearl-Qatar–also showcased its portfolio of outstanding plans at the 100sqm exhibition stand located at the BMW International Open Hospitality area.

“Golf is a worldwide sport and we see events like the BMW International Open as perfect opportunities to inform a global audience and potential investors of just how Qatar is developing as a major sporting, business and leisure destination,” said Elie Jubran, Communications and Marketing Director at UDC.

”Naturally, we are also delighted to be playing such a key role in the BMW International Open Golf Tournament following our January 2007 sponsorship of the Commercialbank Qatar Masters which hosted one of the strongest line-up of players ever seen in the Middle East.  We are certainly looking forward to the opportunities our association with this reputable global tournament will bring.”   

Held at the Golfclub Munchen Nord-Eichenried in Munich from June 21 to 24, the BMW International Open is one of the world’s major annual golfing tournaments and has the support of a clutch of worldwide brands and industries, while maintaining much valued backing from business organizations throughout Europe.  

The participation of UDC’s flagship development, The Pearl-Qatar, as one of the tournament’s major exhibitors drew particular praise from Jubran - “There is tremendous synergy in what we are doing through our participation in major international sporting events and what the State of Qatar is doing with their far-reaching plans to make Qatar a first-class destination for international sporting competitions and for tourism,” he said. 

“Our aim is to draw global attention to the development and future potential of Qatar through promoting The Pearl-Qatar as one of the most prestigious addresses in the world and focusing the worldwide media spotlight on it,” said Salim Abdul-Rahim, General Manager for Sales at The Pearl-Qatar.  

Two years after reclamation work began in 2004, The Pearl-Qatar has emerged as the largest island in Qatar’s waters.  During this time, 4 million square meters of new land have been created with a 32-kilometer shoreline, three coves and navigable canals, in addition to numerous other features.  A jewel in the Arabian Gulf, The Pearl-Qatar is the country’s first international real estate venture, and will be home to approximately 40,000 residents in more than 15,000 dwellings within 12 inspiring precincts by 2010.